EA Bags Hamilton [News]October 31

According to reports in The Sun, game publisher giant EA has forked out 5 million to retain the rights to use Lewis Hamilton’s name in an upcoming game. The game is reputedly already in development for the Xbox 360 and PlayStation 3 systems.

Here’s the kicker: Sony currently hold the official FIA license exclusively for any Formula 1 game titles. This begs the question, what exactly will be the central premise of any EA game using Hamilton’s name? We’ve toyed with some ideas: Lewis Hamilton’s Need for Speed, Lewis Hamilton’s Motor Racing Trivia and perhaps even an exclusive Lewis Hamilton Crash Event in Burnout Paradise.

It truly is a mystery. Answers on a postcard please loyal TVG readers. Anybody lucky enough to guess the game’s title will win a bog roll signed by the TVG team.